Yay! The ASA's report on Sexual Stereotyping is just released and it shows real understanding of the harm of gender stereotyping and a move to end this in advertising. This includes constantly showing women as 'house keeper' or men as the incompetent parents; girls and boys in traditional 'pretty in pink' or 'engineer and action' roles and so on.
But the ASA really missed a trick. The remit of their report was to look at stereotyping/sexualisation/objectification and socially irresponsible & harmful advertising.
Surely the very worst of this are the porn and sex ads still found in public spaces, like our newspapers. As we've been banging on about for the last year! But this was not even considered in their report.
We are even in it! Check out page 48, reference 170
- Read our Response to the ASA Consultation on the Report HERE