Take Action


Why is ‘family friendly’ Morrisons selling the Sport’newspaper’ at all, let alone on the bottom shelf? Let Morrisons know what you think (nb emails with ‘inappropriate language’ will bounce, ironically, so try using p0rn instead of porn etc). This was spotted at Morrisons petrol station, Nantgarw Rd, Caerphilly.

If you’ve spotted The Sport at a Morrisons, or any other supermarket, near you – let us know

Send an email to: [email protected]

Or use the pre-filled email below:



Sexist Ads

Complaint Form

The ASA, Advertising Standards Authority, regulates essentially all advertising. So if you’ve seen a sexist ad, complain to them. Tweet them too and tweet us in!

Sadly, they have an appalling track record. It’s often only public pressure that gets them to take note. So, just as importantly, spread the word and tell us by email, twitter or facebook.

Sadly, the ASA is often more of an ASS (sorry,  it just had to be said!). We have been lobbying them for 3 years over the fact that they think ads for porn and prostitution in newspapers are perfectly acceptable.

Find out more here

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London Transport Ads

Complaint Form

(generic complaints form, just click the links that are most appropriate)

Transport for London (TfL) have its own advertising codes above and beyond those of the ASA. These explicitly disallow ads for porn, prostitution, strip clubs, ‘promoting poor body image’, sexual images of adults or images that might offend even ‘by way of implication’.  So if you see a sexist ad anywhere on the London Transport network contact TfL as your first port of call.

Sadly despite these codes, London transport is still resplendent with sexist and even racist billboard ads. So let us know by email, twitter or facebook and Tweet TfL too (they say they monitor tweets to them).

We have met with TfL bosses  – and have more meetings in the pipeline.

Find out more here

<hr size=”3″ width=”100%” />Other Ways to Make Change

Often complaining to the advertiser or a related party – or even the bill board hoarder, can be very productive. Social media now makes it so easy to spread the word that it becomes increasingly possible to shame companies into showing at least an iota of ‘social responsibility’. 

The Advertiser

A twitter storm (led by untameable shrews and a strong contingent from Mumsnet) generated press coverage and a wealth of complaints over these ‘jokey’ beer mats (Pornhub-style images coupled with text asking female students if they ‘spat or swallowed’). These were being handed out in welcome packs to female students at Sussex University (because apparently 18 year old girls don’t know how to brush their teeth). After it was pointed out that it was deeply inappropriate for teenage girls to be taking a first step into independent living with messages like these, the University has said it will ‘rethink’ using this supplier in future. 

Billboard Hoarders

Jez saw these ads for an ‘escort agency’ in the men’s loo of his local pub. He complained to the pub – which withdrew it from all its chains. He also complained to the billboard hoarder, Admedia – they withdrew the campaign NATIONWIDE!

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