About Us








Not Buying It challenges the exploitation of the porn and sex trade. We work side-by-side with survivors and the many others it harms.






Set up in 2016, we got Ann Summers to dump its link with Pornhub (the world’s largest portal for the filmed sexual abuse that internet porn has become – accessible to any child). 


In 2018, we spearheaded a successful, ground breaking legal challenge which shows how Councils are breaching equality law when they license the strip trade. This received extensive coverage in the national press, informed recommendations to Parliament and made us were runners up for a prestigious SMK Campaign Award. 


We are now standing up for women who have escaped the strip industry who testify to a catalogue of harassment, intimidation and abuse, yet who are threatened, smeared as liars and ignored when they dare speak out. 


To do this we wheeled out a series of exposés to show that, to earn even £20, women must provide sexual contact and perform sex acts in ‘Gentlemen’s Clubs’ whether in Sheffield or Manchester or ‘the world’s most regulated strip club’, Spearmint Rhino in LondonCouncillors have been so offended to hear what is actually happening in the strip clubs they license that they have walked out of Council meetings. 


We are bold and forthright (always in the nicest possible way) because sometimes that is the only way to expose the truth and to stand up for those most harmed and abused. 

You can see more about strip clubs Here

And just some of our press coverage Here

Still think it’s a ‘fun, empowering choice’?

Read testimonies from survivors of the strip trade Here.

Listen to them Here


Our Origins

We were set up in 2016 by the founder (herself an award winner) of the multi-award winning pressure group Object. Object changed the  law in 2010 to stop strip clubs being licensed like cafes. And it changed the law to make  it a criminal offence to buy sex from anyone forced or coerced. It also stopped Job Centres from advertising jobs with Escort Agencies and Massage Parlours, got lad’s mags off the bottom shelf (and ultimately off the shelf altogether) and saw the Sun’s use of Page 3 dragged over the coals during the Leveson inquiry. It got the harm of objectification well and truly on the map.


Not Buying It ‘About Us’ Flier 

Annual Report 2018
Annual Report 2016